Sophie Somers

Sophie is Director of Paid Social, leading the agency's paid social strategy and activiation across global brands. She has played a key role in strengthening Journey Further's partnership with Meta, serving as a member of the Meta UK Agency Advisory Board and collaborating on initiatives such as Search Lift studies to better understand the relationship between social and search. Recognised as one of PMW's 30 Under 30, she combines data-led thinking with creative diversification to unlock growth in an increasingly AI-driven media landscape.