Marketing Science

Measure what moves markets.

We reveal how your audience discovers brands — then build the measurement infrastructure to understand what really drives growth. No platform bias. No vanity metrics. Just evidence-led decisions based on what moves your market.

Discovery is no longer linear. It happens across search, social, creators, AI and third-party platforms — often before customers even know what they need.

Your strategy needs to reflect that reality. Most brands still plan in silos, but we don’t.

How we’ll work together

1. Map

Understand how discovery happens

We map how your audience discovers, evaluates, and chooses — across search, social, AI, creators, and every other surface shaping demand. Then we identify the signals influencing your market and where your brand has the greatest opportunity to grow.

2. Diagnose

Reveal your unique advantage

Using our proprietary Relative Discovery Score, we measure your brand across presence, interpretation, and momentum. You’ll see where competitors are winning, where investment is being wasted, and where your next growth opportunity exists.

3. Prioritize

Focus where it matters

We rank opportunities by impact and commercial return, so every investment has a clear role. Our technology closes the gap between how your brand wants to be understood and how people and machines actually interpret it.

4. Engineer

Build your growth system

We define channel roles, sequencing, investment, and measurement — connecting every activity around one discovery strategy. No competing priorities. No isolated optimization.

5. Never settle

Create lasting momentum

Markets change, platforms change, and customers change. We continuously measure, learn and adapt — turning discovery into sustainable growth.

What your strategy will include

Audience and discovery intelligence

We go beyond demographics to understand behavior: where your audience searches, which platforms shape their decisions, how AI influences the journey, and what they trust most.

Using Salient, alongside Kantar, WARC, and YouGov, we build a sharper view of how discovery works in your category.

AI and LLM citations

AI search is already shaping discovery.

We map where your brand appears across AI platforms, identify the signals driving citations, and build strategies that improve your visibility in machine-mediated environments.

Discovery diagnosis

We measure your brand across presence, interpretation, and momentum using RDS.

We give you competitive benchmarking, gap analysis, AI visibility insights, authority assessment, and demand measurement in a single connected view.

Integrated discovery planning

Once we understand the audience and the gap, we build the plan.

Every channel gets a defined role, so each signal contributes to the same growth outcome.

Commercial business partnering

We connect discovery planning to revenue, margin, market share, and competitive context.

Strategy works best when marketing and commercial teams are speaking the same language.

unlock the discovery system

St. Moriz

View Project

TikTok sales

952%

Meta CTR

122%

Website traffic

86%

View Project

FAQs

How does our Marketing Science make the difference?

RDS provides a single measure of discovery across the entire system. Salient™ gives us the technical depth to diagnose, plan, and measure with confidence. Audience comes before channel. And if we can’t prove it matters, we won’t recommend it.

How do you know what’s working?

We go beyond historical reporting. Marketing Science shows you how to win next by measuring the signals that actually drive discovery, presence, and incrementality.

Do we need to use all your services?

No. We can support your internal team or existing agencies by providing the intelligence, diagnosis, and proof layers you’re missing.

Can we use other Salient products?

Yes. Salient includes a range of AI and data-led features that can be used standalone or alongside RDS.

What is RDS?

RDS is your Relative Discovery Score. It measures presence, interpretation, and momentum relative to the competition, giving you a single framework that connects activity to growth.

What about AI search?

AI is now part of discovery. We build visibility and authority into strategy from the start, not as an add-on.

Get in touch with our marketing scientists