Scott Carruthers

Scott is Senior Director of Paid Search, where he has worked on building and leading a high-performing team across four offices. He backs a test-and-learn culture that challenges assumptions and focuses on what actually works for each business. Scott works across areas including automation, AI-driven testing, conversion value optimisation, and feed strategy to solve complex PPC challenges. A regular industry speaker and active voice in the paid media community, he is passionate about staying ahead of platform change and proving that great performance comes from smart experimentation.