Sam Renfrew

As Senior Manager of DX Development, Sam specialises in CRO and front-end experience optimisation. He brings extensive experience across all facets of experimentation and user testing, working with brands in travel, fashion, FMCG, and lead generation to improve digital performance. Passionate about understanding the psychology behind online behaviour, Sam turns insight into actions, delivering data-led, user-focused enhancements that drive measurable impact for clients.