Alex Darwin

Alex leads the development of data-driven organic strategies powered by automation and experimentation. From building forecasting models to analysing search impressions to understand the impact of AI-driven features, he focuses on turning complex datasets into clear commercial insight. His work consistently bridges the gap between technical depth and strategic clarity. Alex is solution-focused and passionate about equipping brands with the tools, systems and insight they need to compete in an always evolving search landscape, ensuring organic performance is protected and future-ready.