• Webinar

How to create a measurable PR strategy for AI Discovery

18 November 2026
9:00 AM PST | 12:00 PM EST | 5:00 PM GMT
Online

Your customers are asking AI who to buy from. Is it naming you?

Ranking #1 on Google is no longer the goal. AI tools like ChatGPT, Gemini and Google’s AI Overviews now shape how customers discover brands. Those tools build their answers from what trusted third parties say, not from what brands say about themselves. This webinar shows why digital PR is now central to being discovered, and how to make it work alongside an existing PR team.

Who this is for

Marketing, brand, SEO and comms leaders, especially at brands with an in-house PR team or agency who are asking how AI search changes their approach.

What you will learn

  1. Being chosen matters more than being visible. AI answers draw mostly on earned and community sources, not brand websites.
  2. Found, Understood, Chosen. A simple framework for how brands get discovered today, and how digital PR influences each stage.
  3. The tactics that earn AI citations. Expert commentary, original data studies and product roundups.
  4. Why fresh coverage matters. AI favors recent content, so visibility needs a steady flow of coverage rather than one-off campaigns.
  5. How digital PR and in-house PR work together. Clear swim lanes and shared processes so the two teams add to each other instead of clashing.
  6. How to measure it. AI share of voice, citations and press endorsements.

Speakers

Beth NunningtonVP of PR, Journey Further
Domenica D'OttavioPR Director, Journey Further
Bri Godwin HuykePR Senior Manager, Journey Further
Join us online

Learn more about the speakers

Beth Nunnington

As Global VP of Digital PR, Beth leads award-winning teams across the US and UK. She helps brands earn trust and build long-term discoverability in today’s AI-driven search landscape. With over 15 years of experience, she has partnered with brands including Adobe, Clarks, and Marks & Spencer, and regularly speaks at industry events on performance-led PR and organic growth.

Domenica D'Ottavio

Domenica is PR Director at Journey Further, where she helped launch and grow the agency’s US digital PR team. With over a decade of experience, she builds performance-led PR strategies that improve organic visibility and brand awareness for clients across finance, tech, sports, and lifestyle. Her insights on digital PR and link building have been featured in Moz, Search Engine Journal, PR Daily, and HubSpot, and she was named a 2023 Fellow by The Advertising Club of New York. Today, she focuses on helping brands earn the authority that both search engines and AI platforms rely on to decide which brands to surface.

Bri Godwin Huyke

Bri is Senior Manager of PR at Journey Further, where she leads a team delivering earned media for tech, commerce, and lifestyle brands. With nearly a decade in the industry, she has earned coverage for clients in The New York Times, CNBC, Business Insider, and USA Today, and speaks regularly on PR and AI search at industry events, including the Digital PR Summit. She helps brands become visible not just to journalists and search engines, but to the AI platforms deciding which brands get discovered.