Telling it how it is
in the world of
performance marketing.
Honest, straight-talking and actionable insight.
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What does IBM Watson know about your link profile?
(5 min read)Here's how we're using machine learning to analyse content relevancy...
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3 major awards in 3 months - why?
(2 min read)Let's overthrow the evil mill owner
(3 min read)Here's a script to bulk submit URLs to Google for re-crawling
(3 min read)PR Code 2.0
(1 min read)‘I’ve let down everyone I’ve ever managed’
(3 min read)Fasten your seatbelts and prepare for takeoff
(3 min read)Supercharging Google Shopping: Mastering The Shopping Feed
(3 min read)Let’s embrace the squiggly line
(2 min read)Programmatic advertising and the great train robbery
(1 min read)Supercharging Google Shopping: Campaign Build
(3 min read)Supercharging Google Shopping: The Need for Specialisation
(3 min read)Gary Kasparov and the future of PPC
(6 min read)Never mind programmatic...how transparent is your PPC?
(5 min read)What’s your pirate island?
(3 min read)Your Shopping feed? That’s not my job…
(3 min read)The art of overcharging; what are media kickbacks and why do they still exist?
(5 min read)