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Telling it how it is

in the world of

performance marketing.

Honest, straight-talking and actionable insight.

Featured

What does IBM Watson know about your link profile?

(5 min read)

Here's how we're using machine learning to analyse content relevancy...

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More

  • 3 major awards in 3 months - why?

    (2 min read)
  • Let's overthrow the evil mill owner

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  • Here's a script to bulk submit URLs to Google for re-crawling

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  • PR Code 2.0

    (1 min read)
  • ‘I’ve let down everyone I’ve ever managed’

    (3 min read)
  • Fasten your seatbelts and prepare for takeoff

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  • Supercharging Google Shopping: Mastering The Shopping Feed

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  • Let’s embrace the squiggly line

    (2 min read)
  • Programmatic advertising and the great train robbery

    (1 min read)
  • Supercharging Google Shopping: Campaign Build

    (3 min read)
  • Supercharging Google Shopping: The Need for Specialisation

    (3 min read)
  • Gary Kasparov and the future of PPC

    (6 min read)
  • Never mind programmatic...how transparent is your PPC?

    (5 min read)
  • What’s your pirate island?

    (3 min read)
  • Your Shopping feed? That’s not my job…

    (3 min read)
  • The art of overcharging; what are media kickbacks and why do they still exist?

    (5 min read)
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