Journey Further named Premier Partner of TikTok and Snapchat

27 October 2026

What does the partnership mean?

Journey Further is now officially a Premier Agency Partner of TikTok, alongside our existing Partner status with Snapchat. This puts us in the highest tier of TikTok’s Marketing Partner programme.

It’s a recognition of the expertise and deep platform knowledge of our Paid Social team, and a partnership that also benefits the brands we work with.

TikTok is now a core part of many brands’ media plans, but it isn’t like other platforms. It’s built around entertaining, engaging content, so ads have to work the same way to cut through. Getting that right takes specialist knowledge, and the platform moves fast. Becoming a Premier Partner keeps Journey Further at the forefront of new advertising opportunities and insights, gives exclusive access to TikTok events, where we can keep like-minded media buyers and brands and share what’s working.

What does it mean for our clients?

Partner status isn’t just a badge. It changes what we can do for the brands we work with:

Ahead of the curve. We hear about new features, ad formats and updates early, so our clients can test them before their competitors do.

A direct line to TikTok. Closer support from the TikTok team means problems get fixed faster and we get sharper advice on strategy.

Not just for retail. TikTok is a strong channel for retail, but it works across many verticals. The partnership helps us bring it to a wider mix of clients.

Better creative. Access to TikTok’s best practice and trend insights helps us build content that feels native to the platform, not repurposed ads. That’s a real challenge for many brands, and it’s where we can make the biggest difference.

Put simply, it helps our clients get the most out of TikTok’s advertising potential.

Meaningful discovery on social

Our Paid Social team brings together media strategy, creative thinking and campaign management to deliver high-performing, measurable activity on social. Within our Discovery System, TikTok plays a vital role in helping brands get Found, Chosen and Understood. Our offering centres around doing much more than just “running ads”. Instead, our expert teams build high-converting, native campaigns that blend seamlessly into the For You Page (FYP), capturing attention and encouraging users to stop scrolling and engage. This enables the visibility to get you found, builds the brand recognition to get you understood and puts your brand on the path to getting chosen.

From creative strategy through to campaign optimisation, we build activity around how people actually use the platform, helping brands connect with audiences in a way that feels totally natural to TikTok. We help brands show up in the moments that shape discovery, communicate what makes them different and build preference over time.

We know the golden rule of TikTok: if it looks like an advert, it dies. Our Paid Social experts ensure our client’s content is authentic, with the focus always on creativity. We know the importance of jumping on the right trends at the right time, with strong hooks and creator-led content. We combine this with smart targeting, rigorous testing and transparent reporting, continually learning what works and scaling the activity that delivers. More than just visibility, social can be the crucial starting point in the discovery journey.

Prioritising measurable business outcomes

We don’t rely on guesswork. The mix of native creative, strategic targeting, continuous optimisation and clear performance reporting ensures our campaigns are built around measurable business outcomes, rather than vanity metrics. By understanding the signals that drive discovery, we can see how TikTok activity impacts it. It's this platform-centric approach that has seen us named as partners for both TikTok and Snapchat.