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SEO

Making every search platform understand and vouch for you.

Apply fixes. Improve Google rankings. Get more traffic. Repeat. This was how SEO used to operate. But this doesn’t match how people find and choose brands now.

Today, discovery happens across Google (traditional search, AI Overviews and AI Mode), AI Search (ChatGPT, Gemini, Copilot), Organic shopping, local and Social Search (YouTube, Instagram and TikTok). These platforms have to reach, correctly read and trust a brand's content, to serve it to customers.

Our SEO product finds the specific blockers that stop algorithms and people from finding and understanding a brand. We then fix them in priority order, across every search environment that matters, not just Google.
Go beyond Google
Go beyond Google
Go beyond Google
Go beyond Google
journey-further-horizon-graphic

Why do you need it now?

Demand shift diagnosis
Organic traffic levels from traditional sources have dwindled. We uncover where that search demand has shifted to, whether that’s an LLM or another surface so you have the full story.
AI visibility
LLMs can misrepresent your brand, cite competitors, or worse still, not mention you at all. We survey your current AI platform footprint, using proprietary technology from Salient™, before pinpointing what queries should be targeted for your brand to be found in a meaningful way.
Changing technical needs
Technical estates centred around Google were not built for other less capable crawlers and AI agents that can’t render or parse. We have tailor-made technical expertise to make your site legible for machines and humans.
Dan NutterDirector, SEO
“When delivered through the lens of discovery, SEO helps brands understand the blockers disrupting algorithms and humans so they can optimise the customer journey ensuring you’re found, understood and chosen across the right surfaces.”

Our core SEO pillars

Get found in the right place
We carry out intricate diagnostics including multi-platform technical audits that detail whether your brand is findable where buyers are looking, then tailor a strategy to be visible across those surfaces.
Get understood correctly
We craft and execute strategies so that your brand can be correctly interpreted. Whether that’s entity and structured data projects helping crawlers understand content or optimising product data for a future where discovery becomes machine-only, we’ll open the agentic gatekeepers’ doors for your brand.
Prioritise what matters
We have moved away from analyses defined by lagging indicators to focus on audits centred around leading indicators instead. After understanding your binding constraint, we will provide a clear, prioritised view of what is stopping search platforms and people from finding and understanding the brand, and get to work on the highest impact fixes.

We optimise for both SEO and GEO

While AI Search or GEO and traditional SEO are audited using different platforms, both rely on the same core principle: systems being able to process and validate your content for the humans that use it.
We bring together a range of search specialists who don’t see GEO as a new channel, but rather a different route through the whole ecosystem to find and understand your brand.
GEO vs. SEO: The optimisations that matter

How we work

Content

SEO identifies demand, questions and gaps, before Content fills them, with SEO then ensuring that content can be found and understood by machines and humans.

Digital PR

We make sure that the authority coming from third-party citations and links are pointing at pages that are accessible and correctly interpreting your brand.

Social Search

Going beyond Google to extend our search insights across TikTok, YouTube and Reddit.

Paid Search

We share the same demand map with search term insights flowing both ways to drive strong collective results across both channels.

The impact

FAQs