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Strategy and Planning

Most brands don't have a shortage of marketing activity. They have a shortage of clarity.

Discovery is the strategic layer above every channel. We bring your commercial data, customer behaviour, market context and signals together to find what's really holding growth back, then turn that into clear decisions: where growth will come from, what needs to change, which capabilities need to move and how you'll know it worked.

Behind every plan is a strategy team built for depth. Our strategists bring experience from across categories, markets and business models, so whatever your brand’s ambition, we'll match you with a strategist who has already worked in your world.
They know your category's pressures, competitors and customers from day one, so their time goes into moving your growth forward, not getting up to speed.

We solve the business problem first, then deploy the right capabilities to fix it.
Lydia HinchliffVP, Strategy
“Most brands do not have a shortage of marketing activity, they have a shortage of clarity.”

Our core Strategy & Planning pillars

Diagnose the real constraint
Using the Discovery System and RDS alongside commercial, customer and market evidence, we pinpoint whether growth is limited by Presence, Interpretation or Momentum, and back that conclusion with evidence.
Map demand and audiences
We map expressed and latent demand to show where there's appetite for what you sell that you're currently missing. Then we build audiences around need states, buying situations and barriers, not just demographics.
One plan every channel works to
Every capability gets a clear strategic job, connected by one interpretation strategy, one measurement hierarchy and a test-and-learn roadmap. Marketing Science helps quantify the choices, so investment follows the constraint rather than channel convention.
journey-further-horizon-graphic

Why it matters

The old planning model has stopped working
AI-mediated search, fragmented attention and machine classification have changed how people find and choose brands. Rank, reach and ROAS no longer tell the whole story, and most brands don't yet have a planning model for what replaced them.
Nobody owns the whole view
Paid sits with one agency, organic with another, PR and creators somewhere else, each with its own scoreboard. Every channel gets optimised in isolation while the thing that actually limits growth goes unnamed.
Data without decisions
Brands have plenty of reporting, but very little that turns it into an order of operations. A score tells you where you're weak, not what to do next, in what sequence or with what budget.

Engineering discovery

Marketing Science

Quantifies our strategic choices through incrementality, MMM, forecasting and scenario planning, so recommendations are backed by evidence.

Paid Media

PPC, Paid Social and Programmatic turn the strategy into distribution, creating and capturing demand while feeding live platform evidence back into the diagnosis.

Organic Strategy

SEO, Content and Digital PR build presence and consistent machine interpretation around the topics and associations the strategy defines.

Creative

Turns audience tension and the communications task into distinctive ideas that can be reinforced consistently across every discovery environment.

 

The impact

FAQs

Find out what's really holding your growth back

Talk to us about your strategy and planning
Talk to us about your strategy and planning
Talk to us about your strategy and planning
Talk to us about your strategy and planning