Relative Discovery Score (RDS)

Measure your brand’s discoverability

We have built a model that analyses the strength of your brand’s Discovery System as a whole. Analysing over 100 touchpoints across different platforms from social media to your physical footprint, it goes beyond a single snapshot to measure leading indicators that will determine whether your brand is growing over time.

The Relative Discovery Score is designed to answer a question that any single traditional marketing metric can’t.

RDS is currently in limited release. We’re building it hands-on with a select group of brands, so it isn’t open to everyone yet. Apply below and if your brand’s a fit, we’ll be in touch to run your score.

Is your brand truly discoverable?

Your score is relative to your competitor landscape, giving you a meaningful view of where you stand, and how that position is changing. It scores how your brand is performing across three key pillars:

FOUND

Are you present? Discovery starts with being visible in the moments that matter. We identify where customers, platforms and AI systems look for answers – then build your presence where decisions are being made.

UNDERSTOOD

Are you correctly interpreted? Being visible is only valuable if the right signals are being recognised. To do this, we align content, authority, creative and media so people and platforms understand why your brand should be chosen.

CHOSEN

Are you building momentum? Attention alone does not create growth. That’s why we measure the signals that drive preference, strengthen what works, and create the momentum that compounds over time.

The actionable benefits

Identify what’s holding growth back

Pinpoint your biggest opportunity and prioritise your marketing investment.

Compare your brand to the competitors that matter

Understand how discoverable your brand is relative to your specific market and category.

Track how your position changes over time

Constantly strengthen your Discovery System.

Request early access

Spots are limited. We’ll follow up if your brand’s a fit.