
Eric Hoover
Senior Director, Organic Strategy
Eric brings over 15 years of experience helping global brands grow through organic search, content and AI-focused strategy. Having held senior roles at Jellyfish, LG Electronics, Havas and Omnicom, he specialises in turning complex search and LLM insights into strategies that drive visibility and performance. He is passionate about connecting owned and earned media to help brands build authority and stand out across traditional and AI search.

Insights from Eric

Journey Further named Premier Partner of TikTok and Snapchat

