Your customers are asking AI who to buy from. Is it naming you?

Ranking #1 on Google is no longer the goal. AI tools like ChatGPT, Gemini and Google’s AI Overviews now shape how customers discover brands. Those tools build their answers from what trusted third parties say, not from what brands say about themselves. This webinar shows why digital PR is now central to being discovered, and how to make it work alongside an existing PR team.

Who this is for

Marketing, brand, SEO and comms leaders, especially at brands with an in-house PR team or agency who are asking how AI search changes their approach.

What you will learn

1. Being chosen matters more than being visible. AI answers draw mostly on earned and community sources, not brand websites.
2. Found, Understood, Chosen. A simple framework for how brands get discovered today, and how digital PR influences each stage.
3. The tactics that earn AI citations. Expert commentary, original data studies and product roundups.
4. Why fresh coverage matters. AI favors recent content, so visibility needs a steady flow of coverage rather than one-off campaigns.
5. How digital PR and in-house PR work together. Clear swim lanes and shared processes so the two teams add to each other instead of clashing.
6. How to measure it. AI share of voice, citations and press endorsements.