The Discovery Framework
Presence
Are you in the right places when decisions are forming?
Interpretation
When you show up, are you understood — by people and algorithms?
Momentum
Is each encounter building demand, or leaking away?
Found. Not Followed: A morning with Meta & Journey Further.
16 July 2026
09:30am - 12:30pm
Meta, 10 Lewis Cubitt Square, Handyside Street, Kings Cross, London, N1C 4AY
Found. Not Followed.
A morning with Meta & Journey Further.
Stop chasing reach. Start discovering demand.
Most brands are optimising for visibility but the ones winning in 2026 are doing something different: they’re engineering Discovery – making sure they’re not just seen, but encountered in the right moments, correctly understood, and building demand that compounds over time.
That’s the difference between Presence, Interpretation, and Momentum – the three pillars of Journey Further’s Discovery framework.
Together with Meta, we’ll get into what’s actually driving performance on paid social right now: how Reels is reshaping encounter probability, why creative consistency is your most underleveraged Interpretation lever and how influencer content, done right, is one of the fastest ways to build Momentum that sticks.
Speakers
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What we'll cover
09:30
Welcome & Breakfast
Journey Further & Meta
10:10 – 10:30
Why Discovery starts before the click
An introduction to how JF's Discovery framework applies to paid social - and why encounter probability on Meta is more complex than reach
10:50 – 11:10
Creative that teaches, not just interrupts
How diversifying your creative approach — across formats, signals, and audiences — is the difference between being seen and being understood.
11:10 – 11:25
Coffee break
11:25 – 11:40
What your Meta data is already telling you
Inside the AAA programme: how Opportunity Score and Catalogue Product Video analysis reveal where brands are losing Discovery ground — and how to get it back.
11:40 – 12:05
Fireside with Craig Ferguson & Marco Stiegler: why influencer content compounds
The honest conversation about how creator content drives Momentum — building the kind of trust and familiarity that turns Discovery into preference, and preference into repeat purchase.
12:05 – 12:30
Networking