Webinar

Discovered Webinar: July 2026

14 July 2026

11:00-12:30 BST

A new map for brand discovery

Most brands are invisible to the algorithms that now decide what gets found, understood, and chosen.

On 14 July, we’re giving you the tools to navigate what comes next.

Presence: Can machines find you?

Discoverability can’t just rely on one channel, it’s everywhere your audience moves. Algorithms, feeds, search results, marketplaces. We’ll show you where your brand is visible, where it’s invisible, and what it costs you to have gaps.

Interpretation: Do they get you?

Being present isn’t enough if the signal is unclear. Machines and people need to quickly grasp what your brand stands for, who it’s for, and why it matters. We’ll diagnose how clearly your brand communicates its intent and where the message breaks down.

The landscape shifted. Most brands haven’t.

AI-mediated discovery is here. The brands investing in understanding it now will compound that advantage. Those that wait will find the map has been redrawn without them. Discovered is a morning to get oriented before the gap widens.

Speakers

Lydia HinchliffVP of Strategy, Journey Further

Emma LambourneStrategy Director, Journey Further

Andy JohnsonStrategy Director, Journey Further

Amy JonesCreative Director, Journey Further

Becs JacksonOrganic Director,
Journey Further

Sign up here

What to expect

Opening

The Terrain Has Changed | Lydia Hinchliff

Search, social, AI, and consumer behaviour have changed how people discover brands. In this opening session, Journey Further explores the new discovery landscape — and why brands need to rethink how they show up, stay visible, and drive growth.

Presence

Can Machines Find You? | Emma Lambourne & Andy Johnson

What makes a brand discoverable in an AI-driven world? This session explores the signals, content, and visibility factors that influence whether brands are surfaced — or overlooked — across modern platforms and algorithms.

Interpretation

Do They Get You? | Becs Jackson & Amy Jones

Being found is only part of the challenge. This session looks at how brands are interpreted by both people and machines — and why clarity, positioning, and perception matter more than ever.

Measurement

How to Know It’s Working | Lydia Hinchliff

Traditional measurement often looks backwards. This session explores new ways to measure discovery, visibility, and future growth potential — including a live demonstration of Journey Further’s Relative Discovery Score.

Meet the experts

Lydia Hinchliff

Lydia is VP of Strategy at Journey Further, where she has built the agency’s Marketing Science and Strategic Planning functions from the ground up into two of its core, profitable capabilities. With nearly two decades of marketing industry experience, she has consistently connected brand thinking with commercial performance at a time when the industry treated the two as separate disciplines. Beginning her career in independent agencies before moving into global network agency leadership, Lydia brings rigorous, evidence-led thinking to every brief. An award-winning active industry contributor and speaker, she is also a committed advocate for social mobility and diverse hiring across the marketing industry.

Andy Johnson

With a 15+ year career spanning senior roles at large multinational brands and network agencies, Andy has led high-level growth for brands like Moonpig, L’Oréal-backed Noli, and Oddbox. Drawing on his experience as a consulting CMO and MD, he specializes in stripping away vanity metrics to redefine the KPIs that drive genuine marketing effectiveness. Andy’s session will confront the current media landscape, forcing a re-evaluation of how recent radical shifts in consumption are impacting brands far more than most leaders currently realize.

Emma Lambourne

With over a decade of experience in digital marketing and strategy, Emma specialises in bridging brand and performance to deliver impactful, insight-led campaigns that drive measurable growth. She previously held positions at Nouveau HD Beauty Group and Epiphany Search, where she developed expertise in digital strategy, client leadership, and experimentation. She is known for her collaborative approach and passion for turning complex marketing challenges into clear, effective action.

Amy Jones

Amy heads up our creative offering at Journey Further – a newly rebuilt social-first and platform-native studio combining classic adland thinking with a new media tech flex. She’s had the obligatory spin round a mix of big networks and indie agencies, working across the likes of Dettol, Flymo & Interflora – having spent the last 10 years dabbling broadly across campaigns, copy, content and how it should all look and feel.

Becs Jackson

Across a decade agency-side, Becs has led organic strategies for global brands such as Aston Martin, Fortnum & Mason and Maybourne Hotel Group, connecting legacy brands to new audiences.

As Director of Organic Strategy at Journey Further, Becs’s role is aligning our organic channels to achieve a holistic journey across SEO, Content & Digital PR.

Hamish RickmanMarketing Director at Samsung

“Developing focused, brand-led content that resonates with machines and humans is more vital than ever to ensure discoverability. There are so many aspects to this that the team at Journey Further landed in a clear and relatable way, even for a marketing generalist. Getting this right is pivotal to a brands success going forward and I strongly recommend attending one of their sessions.”