Discovered: October 2026

13 October 2026
9:30-12:30 BST
Snapchat, 50 Cowcross St, London EC1M 3HP, Snap Inc

Marketing has forever changed.

Your brand can rank, get recommended by an AI tool, and still lose the sale to a competitor the customer trusted more. If that gap is starting to keep you up at night, come spend a morning with us.

We’re bringing new research to the stage for the first time; what’s actually changed in how customers find and choose brands – alongside talks from the people building for it every day at Journey Further, and a few industry and client voices who’ll tell it to you straight.

Found. Seen by the algorithms and the LLMs that now decide who even makes the shortlist.

Understood. Read correctly by the machines that classify you, and the people who go looking for human proof.

Chosen. Trusted enough, consistently enough, that demand keeps coming back without a fight. Becoming an investment and not a cost.

The details

  • Date: Tuesday 13 October 2026
  • Time: 9:30AM – 12:30PM
  • Location: Snapchat, 50 Cowcross St, London EC1M 3HP, Snap Inc

Why attend?

New data, first look. We’re launching our latest research at this event – real numbers on how discovery actually works right now, not theory. You’ll leave with a copy before anyone outside the room has seen it.

Our own specialists, on the record about what’s working and what isn’t for the brands they run day to day.

A perspective from outside of marketing. We’ve brought in voices from beyond our own team – because the best thinking about how people decide what to trust rarely comes from inside it.

A morning that’s actually worth leaving your desk for. Good coffee, a proper breakfast, a central London venue worth the trip, and a room full of people wrestling with the same problem you are. Hopefully we’ll all leave feeling less alone during this really difficult time to be a marketer. 

Who’s it for?

For senior marketers who are doing the hard work of getting their brand out there – through search, social, AI tools, wherever – and are now watching that not be enough. If “why isn’t visibility converting the way it used to” sounds familiar, this morning is built for you.

The morning’s built around one idea: getting found, getting understood, and getting chosen are three different jobs – and you can’t outrun your lowest-ranked one. Here’s how we’re spending the time.

 

Speakers

Dan PedenVP, Client Solutions, Journey Further
lydia-hinchliff
Lydia HinchliffVP of Strategy, Journey Further
Ben BullasDirector, Paid Media Strategy, Journey Further
becs-jackson
Becs JacksonOrganic Director, Journey Further
Toni SkidmoreSenior Client Director, Journey Further
Guest speaker revealed soon...
Guest speaker revealed soon...
Guest speaker revealed soon...
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What to expect

9:30 AM
Arrival
Coffee, informal networking, and a first look at our new research report - yours to take away.
9:45 AM
Setting the discovery agenda
Dan Peden will introduce you all to the plan for the day, why we're having this conversation and why it matters now.
9:50 AM
Opening keynote: The visibility trap
The threat to your brand isn't budget or media inflation. It's that years of optimising for what's measurable have quietly sanded off what made you distinctive. When every decision is judged on "does it convert", the language that survives is whatever tests best - not whatever's true. A journalist's read on the gap between what brands say about themselves and what the evidence shows from our secret guest speaker. Soon to be revealed!
10:15 AM
Being seen is not the same as being discovered
Introducing the system behind being found, understood, and chosen, and why it has to work as one connected thing, not separate channels. With Lydia Hinchliff, our VP, Strategy.
10:30 AM
Break
Refreshments and time to connect with the room.
10:45 AM
Found: turning up where the decision gets made
Search, social, AI and paid media - different angles all working as one route to being found by the right people, not four teams optimising past each other. The historic way to reach your customer is gone, we're going to talk about how to both be seen, but also be selected by your audience. With Ben Bullas, Director, Paid Media Strategy & Becs Jackson, Organic Director.
11:10 AM
Understood: distinctive, or just present?
Getting read correctly by the gatekeepers, the machines and the customer - and using creative as the thing that separates you. With Amy Jones, Creative Director, Journey Further
11:25 AM
Break
11:40 AM
Reality check: the panel
Hosted by a special guest, with senior marketers from Samsung, Snap, WARC and Journey Further Chosen: how to build momentum beyond the marketing plan, and how to make marketing land as an investment rather than a cost. Candid, on the record, no slides.
12:15 PM
Closing keynote: the brands that win
Pulling the morning together, and what it actually means to engineer discovery for your brand. With a very special guest speaker!
12:40 PM
So how do you know it's working?
What to take back to your Monday morning!
12:45 PM
Networking

Meet the speakers

Lydia Hinchliff

Lydia is VP of Strategy at Journey Further, where she has built the agency’s Marketing Science and Strategic Planning functions from the ground up into two of its core, profitable capabilities. With nearly two decades of marketing industry experience, she has consistently connected brand thinking with commercial performance at a time when the industry treated the two as separate disciplines. Beginning her career in independent agencies before moving into global network agency leadership, Lydia brings rigorous, evidence-led thinking to every brief. An award-winning active industry contributor and speaker, she is also a committed advocate for social mobility and diverse hiring across the marketing industry.

Paul Norris

Paul has over 16 years’ experience of driving organic growth for recognisable brands, including Dior, Barbour, and Dr. Martens. He leads Journey Further’s organic proposition across SEO, Digital PR, and performance content, bringing these disciplines together to deliver strategic impact for clients. Paul is passionate about helping brands unlock long-term growth by making channels work harder and delivering sustainable results.

Becs Jackson

Across a decade agency-side, Becs has led organic strategies for global brands such as Aston Martin, Fortnum & Mason and Maybourne Hotel Group, connecting legacy brands to new audiences.

As Director of Organic Strategy at Journey Further, Becs’s role is aligning our organic channels to achieve a holistic journey across SEO, Content & Digital PR.