Lydia is VP of Strategy at Journey Further, where she has built the agency’s Marketing Science and Strategic Planning functions from the ground up into two of its core, profitable capabilities. With nearly two decades of marketing industry experience, she has consistently connected brand thinking with commercial performance at a time when the industry treated the two as separate disciplines. Beginning her career in independent agencies before moving into global network agency leadership, Lydia brings rigorous, evidence-led thinking to every brief. An award-winning active industry contributor and speaker, she is also a committed advocate for social mobility and diverse hiring across the marketing industry.

Paul has over 16 years’ experience of driving organic growth for recognisable brands, including Dior, Barbour, and Dr. Martens. He leads Journey Further’s organic proposition across SEO, Digital PR, and performance content, bringing these disciplines together to deliver strategic impact for clients. Paul is passionate about helping brands unlock long-term growth by making channels work harder and delivering sustainable results.

Across a decade agency-side, Becs has led organic strategies for global brands such as Aston Martin, Fortnum & Mason and Maybourne Hotel Group, connecting legacy brands to new audiences.

As Director of Organic Strategy at Journey Further, Becs’s role is aligning our organic channels to achieve a holistic journey across SEO, Content & Digital PR.