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High Res Cover Image Emotion By Design 9781847943545 1

Emotion By Design

by Greg Hoffman

In a nutshell


It is a skill that can be learnt, just like any other.

In Emotion By Design, Nike’s former Chief Marketing Officer reflects on his time crafting campaigns for Ronaldo and Serena, Olympic tournaments and World Cup finals, all to offer a revelatory method that will make any brand more creative: emotion by design

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