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“The biggest mistake we can make is to believe the way things are is the way things have to be.”
Sam Conniff, author of Be More Pirate
How it works
Join over 1,000 senior marketers from the world’s leading brands
The Journey Further Book Club is designed for ambitious marketers who are hungry to learn but fundamentally short on time.
We share bitesize insight from the books we read so you can understand the big ideas fast and put them into action.
Along the way you can engage with the community (but there’s no pressure here). We just love hearing how members are acting on the books we read.
This month's read
The Barcelona Way
by Damian Hughes
In a nutshell
Have you ever wondered what the secret is to creating a winning culture at work?
Do you want to learn the practical steps you can take to drive cultural change in your team or organisation?
From 2008 to 2012 Pep Guardiola led FC Barcelona to unprecedented success and laid the foundations for many more trophies since.
In his latest book, Professor Damian Hughes analyses the ‘commitment culture’ at the heart of that winning streak and translates it into five key pillars, which you can apply to your business.
This deeply insightful and thoroughly researched book is a must-read for anyone who suspects culture to be the ultimate competitive advantage.
