So much amazing
content but so little
time to read?
Join our community for time-pressured marketers.
“The biggest mistake we can make is to believe the way things are is the way things have to be.”
Sam Conniff, author of Be More Pirate
How it works
Join over 650 senior marketers from the world’s leading brands
The Journey Further Book Club is designed for ambitious marketers who are hungry to learn but fundamentally short on time.
We share bitesize insight from the books we read so you can understand the big ideas fast and put them into action.
Along the way you can engage with the community (but there’s no pressure here). We just love hearing how members are acting on the books we read.
This month's read
Alchemy: The Surprising Power of Ideas That Don't Make Sense
by Rory Sutherland
In a nutshell
What if the big problems we face everyday could be solved by letting go of logic and embracing the irrational?
Sounds crazy, but that's exactly what Rory Sutherland — Ogilvy Vice Chairman, serial TED talker and general adland legend — argues in his latest book.
Join the community today to learn how understanding human behaviour is the key to effective marketing and advertising.
