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Rory Sutherland Alchemy

Alchemy: The Surprising Power of Ideas That Don't Make Sense

by Rory Sutherland

In a nutshell

What if the big problems we face everyday could be solved by letting go of logic and embracing the irrational?

Sounds crazy, but that's exactly what Rory Sutherland — Ogilvy Vice Chairman, serial TED talker and general adland legend — argues in his latest book.

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