News

Things are heating up Stateside with our new client, Sizzler

Chef cooking with a flaming pan

Journey Further has been appointed by Sizzler US as its agency of record. The agency will be responsible for modernising and improving Sizzler’s media performance and propelling brand salience as the chain looks to shake up the industry.

Sizzler is committed to delivering more progressive and relevant communications while also returning to its community-focused values. The steakhouse restaurant will activate this strategy through Journey Further’s unique blend of brand and performance services across paid, earned and owned media.

 

Duncan Smith, US CEO of Journey Further, said:

“Sizzler is committed to shaking up their industry as it returns to delivering the most valued, social and talked about experiences in the fast-casual dining category.

“As an agency that is also committed to shaking things up and challenging the category norms, I believe our partnership with Sizzler could help to redefine how fast-casual dining goes to market. We’re really excited to kick things off and begin working together.”

 

Chris Perkins, President of Sizzler USA, said:

“We are delighted to hit the ground running with Journey Further as we embark on our own journey to bring the Sizzler brand and business back to the top of the fast casual category.

“We were taken with their unique approach to building brands with a performance mindset and we are confident it will help us to transform our digital strategy and add even more value to the next generation of Sizzler customers.”

 


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Ad Age