Our growth in 2022

Robin Skidmore

We recently announced our 2022 growth figures, reporting £12.9 million in client fee revenue, up from £9.2 million in 2021.

The growth was driven by a succession of new client wins and large integrated accounts including Marks & Spencer, Dr. Martens, ghd and Oliver Bonas. We’ve also retained long-standing relationships with a number of key clients including Claires and Sky who have been with us since 2017, and Virgin Money who has been with the agency since 2019.

2022 also saw our launch in the US, now with employees across New York, Texas and California. Within the first six months of opening, we have won five new clients, including Sizzler and La Mesa RV.

Our headcount has grown to 180 employees, with the London office location growing by 30%. Significant hires included Organic Director Paul Norris, Head of Insight Thierry Ngutegure, US CEO (Former iProspect US President) Duncan Smith, People Director Kim Strachan and Chief Financial Officer Phil Whaley.

In 2022, we were awarded The Special Wellbeing Award by Best Companies, and were named in the top companies to work for in the UK for the second year running.

And we’re  showing no sign of slowing down with a £17.7 million revenue target for 2023, including a $3 million US target. This year will also see us reposition the agency, aligning to a new vision of “creating the performance brands of tomorrow”.


Robin Skidmore, Founder and CEO at Journey Further, said:

“2022 has not been without its challenges and I feel extremely proud of what we have achieved this year, particularly given the turbulent landscape we have faced. To achieve 44% growth whilst maintaining and improving our credentials as one of the best places to work in the UK is testament to the people and culture we care so much about within the agency.

“Navigating the setup and early growth in the States has been one of the most challenging but rewarding things in my career and a dream of mine for many years. I have now relocated to New York full-time to focus on replicating our UK success Stateside and can’t wait to see the story unfold.”


Read the full report in The Business Desk.