Virgin Money wanted to promote their M Plus current account to Gen Z and Millennials.
We built an influencer activation that focused on creating expert content that resonates with younger audiences, and amplified it through Creator Licensing.
By partnering with TikTok and Instagram influencers across finance, travel and lifestyle niches, we tasked each influencer to create a piece of content that focused on a message personal to them. In doing so, they could then highlight the benefits of the M Plus account.
Our brief also asked influencers to include “Search for M Plus Account” as a CTA in their content, which was an important facilitator for the positive results.
19Pieces of content across TikTok and Instagram
6.3 MViews and impressions across organic and paid
16 KLink clicks
+ 87 %CTR on search query “M Plus Account’ demonstrating increased interest and intent to investigate the product
We’d like to say a massive thank you to Lauren & Sophie for their brilliant work on our first ever Influencer campaign. Their expertise (and patience!) was invaluable, the content itself was excellent and the whole piece was a big step for us in looking at new ways to drive awareness of our product features. We’re excited for more!Ian Humphreys, Head of Social Media – Virgin Money