A tasty concoction
Ready-to-drink cocktail brand MOTH Drinks (Mix Of Total Happiness) wanted to drive dramatic growth in alignment with the wider brand. They needed a marketing strategy to support tenfold growth in revenue in 2022/23.
Our framework for driving growth is centred around ‘the 4 C’s’ – Customer, Channel, Creative and Company.
Audience analysis enabled us to identify who MOTH’s target audience, what media they consumed along with creative direction to ensure the creative produced, resonated.
Using these learnings – plus customer and First Party data – we started Paid Social testing, providing a solid springboard to begin building out our strategy in Meta.
We began with an account restructure which embodied a full funnel approach to support MOTH’s long-term growth goals.
Hear from Tash (Social Analyst) and Rhyan (Junior Designer) about how we implemented these changes and began driving greater ad performance for the client in the video below.
1044 %Increase in revenue
243 %Increase in YoY click-through-rate
89 %Reduction in YoY click-per-engagement
51 %Reduction in YoY cost-per-click