We used proprietary tech (Salient) to maximise relevancy across multiple customer touchpoints. Salient uses natural language understanding to remove the guesswork from content optimisation. This approach was used to optimise content for TV + SEO + PR and ensured 247 blinds outranked competitor sites with more authoritative link profiles.
We restructured the paid search account, transitioned towards smart bidding, and incorporated daily profit data into Google Ads, to further scale an already high-performing account.
We partnered with 50 homes and interiors influencers, driving over a million impressions in relevant reach and a further boost of sales.
Once 247 Blinds hit a natural ceiling on search, we looked to build their brand with a TV campaign. The ad told the story of a house cat, because who knows blinds better than someone who spends all day looking through them?
Delivering a DRTV message whilst also building a brand character, meant bringing our cat to life as the connoisseur of all things blinds. The cat shows his owner Jim just how easy it is to order and install his blinds using 247 Blinds’ made-to-measure service, landing 247 Blinds’ new brand messaging of “Everything clicks into place”.