Programmatic and Paid Social Director
“The advantages of programmatic advertising should be recognised without significant complexity and without barriers to entry.”Ed Blakeway,
The greatest blocker to growing your brand won’t be product innovation or price optimisation. In a world of spiralling media costs, finding more of the right customers without suffering from diminishing returns is the real challenge. Programmatic advertising should be the answer, but effective implementation can be limited due to significant cost and complexity.
At Journey Further we provide all of the programmatic advantages you should be experiencing, with minimum fuss. We help our clients benefit from deep personalisation, accountable attribution, creative experimentation and audience exploration, without heavy investment in technology or infrastructure.