Programmatic and Paid Social Director
ED Blakeway
Programmatic
“The advantages of programmatic advertising should be recognised without significant complexity and without barriers to entry.”Ed Blakeway,
Programmatic and Paid Social Director
Approach
The greatest blocker to growing your brand won’t be product innovation or price optimisation. In a world of spiralling media costs, finding more of the right customers without suffering from diminishing returns is the real challenge. Programmatic advertising should be the answer, but effective implementation can be limited due to significant cost and complexity.
At Journey Further we provide all of the programmatic advantages you should be experiencing, with minimum fuss. We help our clients benefit from deep personalisation, accountable attribution, creative experimentation and audience exploration, without heavy investment in technology or infrastructure.
Clients
How do we do it?
- We deliver precisely targeted campaigns driven by tech agnostic media strategy
- We track your most valuable customers gaining a deep understanding of their movements across on and offline marketing touchpoints
- We deliver contextually relevant creative to nudge customers towards conversion, no matter where they are on their journey (an approach that mitigates the death of the cookie)
- We limit the impact of rising media costs by bidding on certain outcomes: guaranteed cost per views and guaranteed reach
- We deliver economies of scale to all of our clients by passing on rebates, discounts and other incentives typically pocketed by agencies (our approach is underpinned by complete transparency)
- We have deep relationships with key programmatic partners
Meet the Programmatic leadership team
