Paid Social

“The key to supercharging paid social lies within using data, bold creative and influencer marketing to tell compelling and authentic brand stories. ”
Tom Ruff, Head of Social
Tom Ruff Head of Social hands in pocket smiling


Everything in the world of social media is constantly changing…

  • The communities customers engage with
  • The content customers share (from static ads to UGC to influencer marketing)
  • The data the platform requires
  • The restrictions that apply to customer data

There isn’t a more volatile marketing channel that represents a greater opportunity. So to drive performance, you need an approach that continually explores the new whilst being grounded in marketing best practice.

Our approach = platform + data + creative + tech

Our iterative approach allows us to continually explore our social opportunity across platform, data, creative and tech.



Our deep relationships (from TikTok to Meta to Snap) mean that we can leverage advantages ahead of the competition. For example, we were one of the first UK agencies to support clients using Meta’s CAPI integration.


All campaign briefs are informed by a deep understanding of customers, company and creative data. The associated metrics are at the heart of campaign optimisation.


Every Paid Social asset is an opportunity to drive an emotional response. We leverage our award winning creative team to deliver advertising that’s made to be shared.


We leverage proprietary technology such as Fokal + Creative Lens.

Fokal uses audience data (from YouGov, Google and Meta) to analyse creative content. This data-driven approach takes the subjectivity out of creative benchmarking, ranking creative consistency, creative cut-through and how much of the funnel is under-utilised.

Creative Lens allows you to understand the impact that every single element of creative execution has on performance – colours, images, copy, photography, subjects, reviews etc. Use this data to inform a test-and-learn approach and you’ll see content performance accelerate.

Industry-leading partnerships

Meet the Paid Social leadership team