Paid Search

“As the largest and most complex Paid Search platforms have developed, they’ve become easier to learn but harder to master.”
Scott Carruthers Head of PPC


It’s true that setting up a campaign on Google Ads or Microsoft Advertising is easier than ever before, but optimising for maximum performance requires a specialist team. Journey Further connects you to specialists with significant platform experience.

Our direct to analyst approach is underpinned by premier partnerships with the largest companies in the world

  • Google Premier Partner 2022 award
  • Microsoft Advertising Elite Partner 2022

We are always the first to test the latest products like Google Performance Max. Our relationship with Google is built on our ability to test at speed and critically review all new products in partnership.

Our specialist team expertly bridges the gap between client and platform:

  • We open up the black box – business intelligence fuels optimisation and campaign insight fuels business understanding
  • Machine learning is fuelled by the right data – we work with you to optimise first party data for campaign performance
  • Custom scripts and tools elevate performance above what is already available

Case Studies

Ways of working with us

  • Paid Search
  • Shopping & Performance Max
  • Google Discovery & Display
  • YouTube
  • Hotel / Travel ads
The approach that Chris and his team takes is clearly very different from other agencies. All the usual frustrations are removed because I work directly with senior analysts who truly understand my business, they are therefore better placed to maximise performance through paid media channels. This refreshing approach is supported by reporting that is transparent on every level


Our Paid Search leadership team