Media Strategy

“Many brands are currently in denial. By not realising that without creating as well as harvesting demand, they are facing a slow but inevitable decline.”

CHRIS GORNEY, MEDIA STRATEGY DIRECTOR

Approach

Brands have become blinded by metrics, often desperate to optimise performance today at the expense of sustainable growth.

“Only through a deep understanding of a brand’s company, customers, competition, creative effectiveness and channel performance can a brand truly grow at pace and at scale.”

247 Blinds

eCommerce

Taking 247 Blinds to a new and more relevant audience.

58 %

Increase in organic revenue
21 %

Increase in paid search ROAS

Our Clients

Best and favourite agency we have ever worked with. We always leave calls feeling much smarter and knowledgeable than before.

Liberty london

Challenges we solved

Creating growth through the line

After analysing the brand’s customer data, we identified that we could create growth by extending their media activity across new regions and channels. The resulting through the line media activity scaled their revenue by 114%.

Focusing investment on growth

Our analysis of media performance identified that there were significant opportunities to improve Evan’s return on investment.

Their media was significantly more efficient within a 25km radius of their stores
They over invested during the start of the biking season and under invested in Q4
80% of their products did not drive a profitable LTV

Our revised strategy increased Evans ROAS by +25%.

Creating scale through customer understanding

One of the country’s biggest animal charities wanted to scale. We analysed their 1st party and media data to identify who the customers were, which ones drove the highest lifetime value and how to reach them through relevant media investment.

This scaled media approach generated +300% conversions for the charity.