Influencer Marketing

“We bring performance marketing maturity to Influencer Marketing.”
LAUREN MCFARLAND, INFLUENCER MARKETING DIRECTOR
Lauren McFarland Influencer Marketing Director

Approach

The Influencer Marketing opportunity is significant but committing investment can be a challenge:
  • Influencer Marketing is relatively new
  • Brands have had their fingers burnt before
  • Most agencies have been built to create noise and not deliver ROI
  • Influencer Marketing campaigns are often developed in isolation
We overcome these challenges by bringing performance marketing maturity to influencer marketing.

We take the most robust approach to influencer identification.

We understand just how important it is to identify the right influencers to support your brand and deliver immediate performance. Therefore we utilise a unique data-driven methodology. Every influencer we partner with receives a relevancy ranking unique to your business objective.

 

We blend Influencer Marketing and Paid Social expertise.

From brand awareness to consideration to conversion, our influencer marketing and paid social teams work together to maximise campaign performance.

 

We leverage our premier partner status with social media platforms.

 

Visualisation of the different tools our Influencer Marketing team use

CLIENTS & Results

  • Portmeirion
    75 %

    Increase in CTR vs regular ad campaign

  • LEARNDIRECT
    365 %

    ROAS

  • Virgin Money
    +141 %

    Increase in Organic search impressions for target search queries

Our approach is driven by the sharpest

strategic thinking, tools and intelligence

Ways to work with us

End-to-end campaign delivery

We lead influencer marketing campaigns from strategy, to creative development, to talent procurement, to execution.

 

Content Creation

Struggling to create social assets in-house? We work closely with trusted content creators to produce platform-first campaign assets. This includes motion graphics, video production and branded content.

 

Product Seeding

We’ll research and recommend relevant influencers on your behalf and partner with them to share genuine reviews with their audience.

Watch our results