Influencer Marketing
“We bring performance marketing maturity to Influencer Marketing.”LAUREN MCFARLAND, INFLUENCER MARKETING DIRECTOR
Approach
- Influencer Marketing is relatively new
- Brands have had their fingers burnt before
- Most agencies have been built to create noise and not deliver ROI
- Influencer Marketing campaigns are often developed in isolation
We take the most robust approach to influencer identification.
We understand just how important it is to identify the right influencers to support your brand and deliver immediate performance. Therefore we utilise a unique data-driven methodology. Every influencer we partner with receives a relevancy ranking unique to your business objective.
We blend Influencer Marketing and Paid Social expertise.
From brand awareness to consideration to conversion, our influencer marketing and paid social teams work together to maximise campaign performance.
We leverage our premier partner status with social media platforms.
CLIENTS & Results
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Portmeirion75 %
Increase in CTR vs regular ad campaign
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LEARNDIRECT365 %
ROAS
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Virgin Money+141 %
Increase in Organic search impressions for target search queries
Our approach is driven by the sharpest
strategic thinking, tools and intelligence
Ways to work with us
End-to-end campaign delivery
We lead influencer marketing campaigns from strategy, to creative development, to talent procurement, to execution.
Content Creation
Struggling to create social assets in-house? We work closely with trusted content creators to produce platform-first campaign assets. This includes motion graphics, video production and branded content.
Product Seeding
We’ll research and recommend relevant influencers on your behalf and partner with them to share genuine reviews with their audience.