Digital PR

“We don’t just build links. We tell relevant, memorable stories that build your brand, make you famous and create the signals that drive performance.”
VIC MORTON, PR Director
Vic Morton Group Head of PR stood side on

Approach

  • We inform and align our PR activity with SEO insight, keyword strategy and commercial data
  • We generate the coverage and links that create the signals to drive performance
  • We have an 11-step validation process for creative campaigns to reduce risk and maximise value
  • We underpin everything with performance data and industry leading technology

We put relevance at the heart of everything we do. We create content and campaigns relevant to your audience, driving relevant coverage and links that deliver performance, and growth for relevant keywords. All of this is underpinned and informed by Salient, our industry leading machine learning technology.

We work with some of the world’s biggest brands, as well as exciting startups, to craft creative campaigns that get people talking and put our clients at the heart of the conversation. We’ve earned millions of pounds worth of media coverage for our clients, helping them to drive organic performance and achieve their business goals.

Services

Digital PR Strategy

Underpinned by cross channel insight and supported by an award winning creative team – we create and plan PR strategies that go beyond just building links, using a blend of tactics to drive search performance, brand fame and awareness for our clients.

 

Press office

Our proactively reactive press office allows us to generate a continuous stream of linking coverage. We’re experts at securing media opportunities and driving results with smart, efficient PR tactics. These include Google EAT-compliant expert advice and commentary, data-driven trend content, and product placement to earn essential product and category links.

 

Reactive PR/Newsjacking

Our team of 35+ PR & journalism professionals rapidly react to breaking news, allowing us to identify and take advantage of opportunities to put your brand in the centre of relevant conversations, securing vital links, and staying ahead of the competition.

 

Hero Campaigns

Working alongside experienced brand strategists and an award-winning creative team, we create bold multichannel campaigns that engage users, improve organic performance, build brand awareness, and generate lasting fame.

 

Technical link building

We hit the ground running and are always looking for quick win opportunities to create links. Our approach to technical link building means we work hard to fix broken links, reclaim lost links, turn citations into valuable links and identify opportunities to generate links across the web.

Our Clients

I’d just like to say a big thank you for the brilliant work you’ve all put in over the last few years. You’ve definitely done a lot of great work across the full SEO spectrum from great content, cool digital PR campaigns to the detailed technical support, and I think the results really speak for themselves, which is fantastic to see.
Hannah Fensome, Smartbox

We’ve built a specialist team
to deliver against this opportunity