Digital Experience

“Your website is your customers’ deepest experience of your brand and the greatest opportunity you have to learn and innovate.”

JONNY LONGDEN, DIGITAL EXPERIENCE DIRECTOR

Approach

Agencies and web engineering teams claim to help improve your website. But in reality their strengths lie in executing exactly what you tell them, leaving you to do the guesswork. This approach simply doesn’t work. In fact, 90% of website changes are based on intuition, and are a complete waste of time and money. This is because:

It is impossible to ‘know 1000s of customers
Your opinion is deeply biased
You can’t rationalise the irrational
So how do you stop guessing and identify what really drives website performance?

Website Experience Optimisation is the process of using customer-centric data to understand what really works.