Head of Marketing Science
“Creative Strategy removes the ambiguity of creative performance by giving you a strategic roadmap to follow and testable tactics to ensure your creative is working as hard as it can against your objectives.”Lydia Hinchliff, Director of Strategy
One of the world’s largest chocolate retailers was looking to cut through lower-awareness markets. They needed a distinct direction that stayed true to their brand ethos, and could cut across markets when localised. By working closely with their global marketing team, we developed a creative strategy that set a new and exciting direction for the brand’s coming years.