Chief Strategy Officer
“For too long, we’ve seen data as something that hinders creativity – it’s only through combining data and empathy that we can reveal both the rational and emotional human motivations that help craft powerful creative strategies and execution.”James Addlestone, Chief Strategy Officer
One of the world’s largest chocolate retailers was looking to cut through lower-awareness markets. They needed a distinct direction that stayed true to their brand ethos, and could cut across markets when localised. By working closely with their global marketing team, we developed a creative strategy that set a new and exciting direction for the brand’s coming years.