The Practice with Seth Godin
In his brilliant book The Practice, legendary author and marketing guru Seth Godin tackles the biggest misconceptions about creativity.
The Practice is a compelling and practical guide for people wanting to get started, make a change and do their best work. Through its key ideas, Seth Godin offers the encouragement we need to commit to the change we wish to make. Whether it’s through writing, painting, running a business, disrupting a category — the point of the practice is that you’re not doing it to create a specific end product. You’re doing it because the act of doing it will help you, or someone else. Sometimes both.
We spoke to Seth ahead of the publication of The Practice to discuss key takeaways with the author himself. Have a listen.