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Marketing Automation Manager
We're looking for a CRM expert to join our marketing team, helping connect Journey Further with the world's leading brands.
The role
What you will do
- Own the data and CRM function of Journey Further’s marketing strategy
- Devise our data and CRM approach, select the appropriate technologies and train the team
- Maintain a consistently up-to-date database of key prospects, which includes insight on both the individuals and the organisations
- Plan and execute highly targeted and personalised outreach campaigns via LinkedIn and email
- Report in detail on campaign effectiveness so we can constantly optimise our approach
- Collaborate with Isabelle, owner of the Journey Further Book Club, to help grow, engage and nurture that community
- Support the sales team managing a pipeline of warm opportunities and coordinate timely nurturing
Requirements
- You will likely have at least 2 years’ experience in a similar role
- Experience of the digital marketing industry is highly beneficial
- You will be fluent in relevant technologies, such as Hubspot, Salesforce, LinkedIn Sales Navigator and Mailchimp, and automation tools such as Zapier
- You will be incredibly well organised and have impeccable attention to detail
- You’re extremely ambitious and never settle for OK
Location
- Leeds
- London
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