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Marketing Automation Manager

We're looking for a CRM expert to join our marketing team, helping connect Journey Further with the world's leading brands.

The role

What you will do

  • Own the data and CRM function of Journey Further’s marketing strategy
  • Devise our data and CRM approach, select the appropriate technologies and train the team
  • Maintain a consistently up-to-date database of key prospects, which includes insight on both the individuals and the organisations
  • Plan and execute highly targeted and personalised outreach campaigns via LinkedIn and email
  • Report in detail on campaign effectiveness so we can constantly optimise our approach
  • Collaborate with Isabelle, owner of the Journey Further Book Club, to help grow, engage and nurture that community
  • Support the sales team managing a pipeline of warm opportunities and coordinate timely nurturing

Requirements

  • You will likely have at least 2 years’ experience in a similar role
  • Experience of the digital marketing industry is highly beneficial
  • You will be fluent in relevant technologies, such as Hubspot, Salesforce, LinkedIn Sales Navigator and Mailchimp, and automation tools such as Zapier
  • You will be incredibly well organised and have impeccable attention to detail
  • You’re extremely ambitious and never settle for OK

Location

  • Leeds
  • London

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