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Head of Brand Strategy

We’re looking for a Head of Brand Strategy to combine customer insights and brand performance to create compelling brand propositions that truly inspire.

The role

What you will do

  • Work closely with our CSO and ECD to imagine how brand strategy can be integrated with performance, and create a market-leading brand proposition
  • Execute against the vision by ensuring we have the right people, tools, and processes in place
  • Combine existing tools with 3rd party tools to truly understand the needs and wants of customers
  • Work with research agencies to define the outcome of qualitative and quantitative research, and suggest best practices
  • Understand customer journeys and and barriers, and how these can be overcome
  • Identify and understand the role of brand for our clients’ customers
  • Work with our CSO to create a framework that evaluates competitor performance and informs a unique brand proposition
  • Perform SWOT analyses for our clients to help inform a compelling proposition
  • Create clear messaging frameworks for clients based on their customer segmentation and desired business goals
  • Work with our ECD to create creative guardrails for clients, including clear verbal and visual identities

Requirements

  • You are extremely commercially minded and love thinking strategically
  • You love working on proposition development from discovery to development to execution
  • You can tell beautifully curated stories that resonate with an audience
  • You have experience in managing teams and are passionate about developing others

Location

  • Leeds

Salary

  • £55,000 - £70,000

D&I

Journey Further takes pride in creating an environment where everyone can be themselves. This starts with recruitment.

We pledge to make our roles as open as possible and to provide equal opportunities to everyone that is kind enough to give us their time. All recruitment decisions we take will be based solely on the positive skills and behaviours that applicants display and absolutely nothing else.

We do not discriminate based on any personal characteristic, we are a people first agency and we care about and celebrate individuals.

If something is important to you, it's important to us. If you have a particular need during the application process or during your time at Journey Further, please let us know.

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