News

This partnership was written in the stars

We’re thrilled to have been named as Silvercross’ new integrated media agency in the UK, and soon to be expanding internationally.

Following a 5-way pitch, we’ll be managing the brand’s media account, with the aim of increasing brand awareness and establishing them as the brand of choice for a new generation of parents.

“We are delighted to welcome Journey Further to the Silver Cross family and look forward to seeing how their creative and strategic approach will help us accelerate our brand and product awareness globally,” said David Abbott, Director of Marketing at Silver Cross.

“We are proud to be working with Silver Cross to help propel them to their rightful place as the leading parenting brand. In true clarity at speed style, we’ve already got off to an amazing start, launching their new Tinie collaboration with John Lewis, and the British rap artist himself [Tinie Tempah], via PR, OOH and Social,” added Andy Johnson, Senior Media Strategist at Journey Further.

“We’re looking forward to showcasing our integrated capabilities and helping Silver Cross drive long-term growth on a global scale.”

 

Read more in: Prolific North