A glowing partnership with St. Moriz
Self tan brand St. Moriz, part of HotHouse Beauty Ltd, has appointed Journey Further to bring its Made of More proposition to life and drive growth through creative campaign development, influencer marketing, and paid social.
The performance brand agency will deliver an integrated approach to elevate the brand’s proposition with a creative point of difference, utilising a laser-focused audience strategy across a number of channels: creative campaigns [UK], influencer [UK, US and DE], paid social [UK, US, and DE], and PR [US].
Journey Further, known for its Clarity at Speed approach, has been appointed to deliver the brief cross-territory in the US and Germany, communicating the brand’s message of removing the stereotypes and barriers around tanning by empowering everyone to be themselves.
The agency will lead the art direction and production of The Ready to Glow campaign shoot which includes influencer management and content production with the aim to produce a library of powerful and engaging assets to utilise and drive performance across the brand’s owned and earned media channels.
Katy Clark, Head of Marketing at St. Moriz, said:
“We were really impressed with how Journey Further not only answered but also challenged and developed the brief we put to them. The research and insight that went into the pitch gave us the confidence that the proposed strategy and campaign plan would deliver powerful results and we are really looking forward to seeing the impact an integrated team of experts will bring.”
Commenting on the win, Victoria Morton, PR Director at Journey Further, said:
“We are so excited to be working with St. Moriz to promote the brand’s proposition across multiple territories. The team have been a fan of the products for years, and we’re already off to a great start with our work in the UK, with the launch of our Ready to Glow campaign earlier this month.
“We are looking forward to driving its performance across the full marketing mix, demonstrating our bespoke tools, channel expertise, and world-class content to support the business and revenue through a variety of channels.”