How to approach influencer briefs during peak season

Woman drinking a hot drink in winter with blurred background

Q4 is the busiest time of year for influencer marketers with Black Friday and Christmas briefs coming in left, right and centre.

So, how do you tap into the potential of influencer marketing?

Our debut series, Under the Influence, shares the realities and opportunities that brands, agencies and influencers are faced with in today’s media mix.

Our Influencer Director Lauren McFarland speaks to Meghan Peterson, Talent Director at YMU, and Calum Harris, Content Creator, about how brands and influencers should approach influencer briefs Black Friday and the festive season.


Watch the full video: