Hosting our debut Experimentation Meetup

Experimentation meet up, four experts sat on stage

In November, we brought the experimentation community together for an evening debating the hottest topics in CRO and Experimentation, in partnership with Experimentation Elite and Webtrends Optimize.

Led by our Website Experience Director Jonny Longden, the event saw our expert panel jumping in at the deep end to discuss how front end development can make or break experimentation projects. We covered:

  • A/B testing tools and the attempt to provide WYSIWYG/No code solutions – what can you really do without proper development?
  • Why not all devs are the same – what makes A/B testing development different to other types of development? Do you need dedicated support?
  • How to integrate experimentation into product teams

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