News

Hello, Matt

We were delighted to welcome our new Creative Director, Matt Verity, to Journey Further.

Matt, previously Creative Director at Gravity Road and now at the forefront of creative proposition at Journey Further, brings over twenty years of pioneering digital-first creativity.

His notable achievements range from launching Virgin Trains’ initial booking engine, leading Hotel Chocolat’s 2023 AI-powered acclaimed TV campaign, to innovating Crocs’ first tech integration for their Minecraft collaboration.

Matt’s expertise extends to executing a data-driven rebrand for the Refugee Olympic Team and harnessing AR to captivate global audiences for the 2024 Olympics.

At Journey Further, Matt is focused on innovation and meaningful brand-audience connections.

It’s been an exciting few months at Journey Further so far, bringing a dynamic new flare to the business,” says Matt.

My goal is to knowingly push beyond the known limits, delivering work that is as calculated as it is creative, resonating not just for its creativity but for its effectiveness and measurable success by leveraging technology and insights. I am excited for this new era of strategic creativity that combines data, science, insight, innovation and imagination to drive meaningful connections and to define the future of performance marketing with creativity at its core.”

Design Director Billy Burgoyne said, “The team were so excited to welcome Matt. His passionate, creative, and future-thinking approach brings exciting new depths to the leadership and helm of our creative department here at Journey Further”.