Boots Hearingcare appoints agency to 7-figure account after competitive pitch
Journey Further has won a competitive pitch against 4 other companies to become Boots Hearingcare’s integrated agency.
It will be managing the 7-figure account, with the goal of accelerating the brand’s growth across organic, paid and creative activity.
“We are looking forward to working with Journey Further and having their support in achieving our marketing goals. In the pitch, we were really impressed with the agency’s channel knowledge and use of data to drive insight and we can’t wait to start working together,” said Hazel Clark, Head of Omni-Channel Marketing at Boots Hearingcare.
The work will cover digital and bespoke technology across 6 performance and brand channels: SEO, content, PR, PPC, programmatic, and creative.
“Boots Hearingcare required a partner that could stitch together online and offline data, identify demand at store level and maximise bookings efficiently,” added Paul Norris, Organic Director, at Journey Further.
“We’re looking forward to driving its performance across the full marketing mix, demonstrating our bespoke tools, channel expertise and world-class content to grow the business and revenue through the site and into stores.”